Content Moderation Policy

This policy applies to the digital content we host and sell on KinkMarket: images, video, audio, pay-per-view content, memberships, tips and Kredits. Physical items are directory listings only, with no card payment taken on the site and payment arranged directly between buyer and creator. Sales a creator makes on third-party platforms such as All Things Worn, OnlyFans or Fanvue are processed by those platforms under the creator's own arrangements and are not handled by us.

Content that is prohibited, including anyone under 18, child sexual abuse material, non-consensual content, or anything unlawful in England and Wales, is banned and removed.

Verifying the age and consent of creators

A creator must pass full identity verification through Didit, a government ID with a liveness check and a face match, before they can sell. This record is retained and serves as the creator identity and age record. The Creator Agreement requires the creator to confirm that everyone depicted was at least 18 when the content was created.

Consent of everyone depicted, and identifying other participants

The Creator Agreement contains a consent warranty: the creator confirms they have the consent of everyone shown for the creation, listing and sale of the content, and must remove it immediately if any consent is withdrawn. When a creator lists content through our listing form, they must declare whether anyone other than themselves appears in it, and where anyone else does appear, confirm that they hold a signed release and government issued identification for every person shown and will provide them on request. That declaration is recorded against the listing, and we are extending the same requirement to every route by which a listing can reach the site, targeted to be live by the end of August 2026.

Automated detection tools

We are implementing automated screening of all uploaded images and video against known child sexual abuse material hash sets, using Microsoft PhotoDNA and the NCMEC hash list, targeted to be live by the end of August 2026. Once live, a positive match blocks publication at source, preserves the material as required by law, and triggers an immediate report to the relevant authority.

Reviewing content before it is published

Today, every creator is identity and age verified through Didit before they can sell, the Creator Agreement carries the age and consent warranties set out above, and creators must make the participant declaration described above when they list through our listing form. We are building a risk-based human review model to work alongside the automated screening above, targeted to be live by the end of August 2026. Under that model, the early posts of a new creator, and anything the automated screening flags, will be held for a human moderator to review against the rules in this policy before they are published, and established, verified creators will publish subject to that screening and the ongoing monitoring below. Content that fails review will be rejected, with the reason given to the creator.

Monitoring content while it is live

Every listing and message carries a report control. Reports flow to our moderation queue, where they are reviewed and actioned, and this report-driven monitoring is live today. Once the automated screening and the risk-based review described above are in place, they will complete a layered model: automated screening at upload, risk-based human review before publication, and continuous report-driven monitoring while content is live.

Response timeframes

We aim to resolve every report within 5 days. Reports involving anyone under 18, or other clearly illegal material, are treated as urgent and acted on immediately, including preserving the material and reporting it to the appropriate authority where the law requires it.

Escalation

Standard breaches of this policy are handled by the moderator. Anything suspected to be illegal, such as child sexual abuse material, non-consensual content or a credible threat, is escalated immediately to our compliance contact, who preserves the material, removes it from public view, and makes any legally required report to the authorities.

Appeals

A creator may appeal a removal to our compliance contact at legal@kinkcoach.me. Where possible the appeal is reviewed by someone other than the moderator who made the original decision, and the creator is told the outcome. Removals for suspected illegal content are not reinstated while an appeal is considered.

Repeat and serious offenders

A first minor breach results in removal of the content and a warning. Repeat breaches escalate to suspension of the account. Serious breaches, including illegal content or repeated breaches after a warning, result in account termination and, where required, a report to law enforcement. A terminated creator is barred from re-onboarding.

Record retention

Creator identity and age verification records (Didit), participant declarations, moderation decisions, reports and enforcement actions are retained for the period required by law and card scheme rules, and are made available to acquirers, card schemes or the authorities on lawful request.

Moderator responsibilities

Moderators apply this policy consistently, review content and reports within the timeframes above, escalate anything suspected to be illegal immediately, record their decisions, and keep user data confidential. Moderators do not routinely read private messages and access a thread only on a report, a lawful request, or reasonable cause to believe these rules have been breached.

Enforcement

Content that breaches this policy is removed. Repeat or serious breaches result in account termination and, where required, a report to law enforcement.